[1][2] The Strand originally built for an English Unions Cinema chain, and consisted of a single screen.
The cinema's streamlined moderne design, it is said, was influenced by its proximity to the nearby shipyard of Harland & Wolff, featuring curved walls and portholed foyer.
[4] In 1999, the original red brickwork of the building was rendered and painted and Art Deco flourishes added over its entrance.
[6] During the 2005 festival the cinema celebrated its 70th birthday by screening A Night to Remember, the 1958 film about the sinking of RMS Titanic, built by Harland & Wolff.
After several years of an uncertain future due to maintenance costs,[7] a restoration and expansion to include a museum was announced in November 2023 with funding provided by a UK lottery for the preservation of historic buildings.