Strava is an American internet service for tracking physical exercise which incorporates social network features.

Activities can be recorded using the mobile app or from devices manufactured by third parties like Garmin, Google Fit, Suunto, and Wahoo.

Cofounders Michael Horvath and Mark Gainey first met in the 1980s as members of Harvard University's rowing crew.

[20][21] Strava incorporates social media features which allow users to post their exercises to followers.

Beacon is a feature that allows Strava users to share their location in real time with anyone they choose to, and nominate others as a safety contact for their workout.

Strava maintains a system of leaderboards that show the most frequent runners or riders on a segment, as well as the fastest times by activity type.

[28][29][30][31] The findings led to continued scrutiny over privacy issues associated with fitness services and other location-aware applications; Strava's CEO James Quarles stated that the company was "committed to working with military and government officials" on the issue, and would be reviewing its features and simplifying its privacy settings.

[36] In June 2023, a report claimed that Strava heat map data could be used to reveal the home addresses of highly active users in remote areas.

[37] In August 2023, Strava was used to identify a Raleigh, North Carolina resident as the alleged arsonist who lit a ”Trump won” lawn sign on fire.