[2] The Day provides an opportunity to focus attention on milk and raise awareness of dairy’s part in healthy diets, responsible food production, and supporting livelihoods and communities.

[3] The fact that many countries choose to do this on the same day lends additional importance to individual national celebrations and shows that milk is a global food.

[4] World Milk Day 2017 In 2017, 588 events took place in 80 countries reaching 402 million impressions on social media for #WorldMilkDay.

The global campaign (including #WorldMilkDay, #RaiseAGlass and 19 translations and local hashtags) received over 1.1 billion impressions and 291 million in reach on social media.

Varieties of promotional activities describing the importance of milk as a healthy and balanced diet were launched by the International Dairy Federation on its website online.

Various health organization members took part in the celebration to work together to distribute the message of milk importance to the common public through promotional activities all through the day.

They were all meant to be shared information on the value of milk and an explanation of the important role played by the dairy sector cultural aspects of the community, the national economy, and society.