In addition, it should be considered that concept drift may happen in the data which means that the properties of the stream may change over time.
Consequently, digitizing has the potential to remove the tight couplings between information types and their storage, transmission, and processing technologies”.
[8] The marginal cost of data streaming is because it solely uses digital information, which can be transmitted, stored, and computed in fast and low-cost ways.
Producers can now digitize songs and upload them on Spotify, instead of paying for the creation of the physical albums and distributing them.
[8] Data streaming is also modular, because systems components may be separated and recombined mainly for flexibility and variety.
Another example would be data of transport vehicles that can also be connected to firms with streaming applications, via vehicle-to-roadside communications.
This is very much the case at popcorn time, a service where people can stream latest movies on demand.
With data streaming it has become possible to actually track the behaviour of the users because it occurs in real time, directly from the distributor/providers.
This kind of streaming has changed the way people consume media, which in time offered new possibilities for new ideas.
For instance, data streaming has enabled the development of sensors, for example that are used in a lot of sectors for different purposes.
[13] Finally, programmability, a characteristic that describes that an innovative digital technology can be reprogrammed, improved and/or updated.
The most applicable functionality is incompleteness, which means that products and services are never finished,[8] which is the case for data streaming because suppliers will keep refreshing their models .
Other examples of industries or markets, where data streaming is applicable, are: Finance: where it allows to track changes in the stock market in real time, computes value-at-risk, and automatically rebalances portfolios based on stock price movements.
In 1997, the first online distributors began, but this was still small over a decade later mainly due to lower quality compared to hardcopy films.
The third wave of streaming services such as Netflix, iTunes, Hulu, Amazon and Blockbuster have changed the film market.
With the rise of streaming firms in the film industry, the sales of physical DVDs vanished completely.
On contrary, cinemas are still important in the film industry, but the share of movies and series that are streamed by customers is rising very fast.
[22] Before the rapid adaption of streaming, in 2000 the music industry was experiencing what turned out to be a 15-year-long continued stagnation in revenue, which was due to the high CD prices needed to cover the costs of record labels.
[26] Game streaming allowed by cloud technology will drive changes in the gaming industry, where it is the hardware configuration of machines in the cloud that will be the developers, cost and time will be reduced to develop a greater ability of user reach around the world.