Even if the town's tourism industry has decayed somewhat in the early post-communist period, its tourist product has started to revive in the last couple of years.

Arguably, the most important sight in the town is the Bulgarian Orthodox Archangel Michael Church Monument dedicated to the citizens of Strelcha that were killed during the April Uprising of 1876, Balkan Wars and WW1.

Outside Strelcha, the road to the town of Koprivshtitsa (24 km) has views of natural rock formations.

Three kilometres to the southeast of Strelcha one can see the Zhaba Mogila ("Frog Mound") inside which archeologists have found a Thracian temple.

The mound is one of the biggest in Bulgaria — its height is more than 20 m, while its diameter is about 80–90 m. The two chambers and the façade are built of large, masterly carved stone blocks, connected with iron conjunctures and covered with lead.