Striking at the Roots

Striking at the Roots: A Practical Guide to Animal Activism is a non-fiction book by Mark Hawthorne that examines a number of strategies for animal activism in countries such as Australia, Canada, New Zealand, South Africa, the United Kingdom, and the United States.

More than 100 animal activists—including Carol J. Adams, Gene Baur, Alka Chandna, Karen Davis, Joyce D'Silva, Adam Durand, Juliet Gellatley, Bruce Friedrich, pattrice jones, Erik Marcus, Jack Norris, Glenys Oogjes, Lauren Ornelas, Colleen Patrick-Goudreau, Nathan Runkle, and Joyce Tischler—discuss the models of activism that work best for advancing animal rights and animal welfare.

Contents include discussions of leafleting, writing, tabling, protesting, corporate campaigning, legislation, lobbying, multimedia, direct action, and using vegan food as outreach.

In their review, Publishers Weekly called the book "detailed, straightforward and highly practical, even if your cause isn't animal rights", and added: "Concise guidance, an empowering tone and a large, global community of voices make this book eminently useful for anyone organizing a movement, though Hawthorne's optimism can belie the often difficult path to change.

[4] The title is derived from Walden, in which Henry David Thoreau writes: "There are a thousand hacking at the branches of evil to one who is striking at the root.

10th-anniversary edition, published in 2018