[3] Stuart Alexander McNichol was born to Peter McNicol and Wendy Hatton on June 17, 1985, in South Shields, United Kingdom.

Hatton studied Language and Linguistics, originally planning on becoming a speech therapist.

The organization stands for anti-bullying across all spectrums and ran by Chip Matthews (Ronnie Paulley) the CEO/President.

"[9][10][11] Hatton was picked for a contract with Ubisoft, appearing in their Just Dance 4 game for Xbox commercial.

[12][13] In 2015, he joined with Strictly Come Dancing's Callum MacDonald "for a special same-sex advertising campaign for Freed of London."

The two were criticised by Strictly's James Jordan who stated, "If there is a same sex couple dancing… it would be a joke.

Hatton accused the latter of homophobia and stated he would no longer support Jordan, his shows, or his tours "ever again.

The campaign was supported by The Shields Gazette, Alfie Joey, Lorraine Kelly, the cast of Coronation Street, and international Twitter users who used the hashtag #SoWhat.