He traveled to British Ceylon (modern-day Sri Lanka), where he saw the conditions of the Indian labourers for whom he decided to promote justice and equality by establishing a newspaper.

Rather than taking up Ceylonese citizenship in order to continue running the business, Chettiar chose to return to India and sold his interests in Virakesari in 1965.

After running his overseas businesses for over three decades, Chettiar eventually decided to hive them off[clarification needed] and consolidate interests in his native village in India, where he spent the latter part of his life.

He planned to bring Virakesari Newspapers to India by setting up an Indian publishing operation based out of Karaikudi in the Sivaganga district.

With the aid of a personal assistant who accompanied him, Chettiar visited most of the Asian countries including Japan, China, Hong Kong, Korea, Burma, Thailand, Cambodia, Vietnam, Indonesia and a few other Western nations.

Thanks to the many neutral and successful outcomes, this service was often sought after and he helped avoid expensive litigations that could have taken years to resolve through the standard legal procedures.