These Boogie Times white labels were well received by customers, as well as DJs from the nearby capital London, which enhanced the store's reputation.

[2] The track, which sampled heavily from the US children's TV show Sesame Street, reached number two in the UK Singles Chart in July of that year.

That year, Donnelly launched Breakdown Records,[2] a compilation-only subsidiary with which he and others devised and compiled an entire range of albums covering all genres of dance.

The label's successes allowed it to expand its horizons, setting up a US subsidiary, Sub Base USA, and opening an office in Los Angeles, as well as securing a distribution deal for North America.

[7] This was to allow him to pursue other new challenges in business, and he felt it would be a great injustice to continue running Suburban Base without his full attention.