[2] Annual sales of the branded bread products exceed $400 million.

In 1942, illustrator Ellen Barbara Segner was commissioned by the Quality Bakers of America to create a marketing symbol of a young child.

Over six months she submitted hundreds of sketches before coming across the girl who would become the first Miss Sunbeam in Southern Indiana.

[3] The image of the holiday Little Miss Sunbeam first appeared on a billboard in the 1950s.

US soldiers in Vietnam would state that they were members of the "Little Miss Sunbeam Club," as they had no wounds as declared in the "batter-whipped" bread's promotional claim of "no holes" ensuring freshness and firmness.