[3] The SunRice Group comprises multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, the Pacific Islands and Asia.

[5] Today, the SunRice Group has operations across Australia, the USA, Singapore, United Arab Emirates, New Zealand, Solomon Islands, Japan, Jordan, Vietnam and Papua New Guinea.

Around 80% of the Australian crop is exported as branded product in an average year to key markets including Asia, the Pacific and the Middle East.

[4] During the 2017 financial year, the Company experienced significant market share growth in the domestic Australian snack foods sector due to increasing sales of microwave rice meals.

[citation needed] In its grocery business, important brands include Always Fresh, Felhbergs, Admiral, Captain, Riviana and Mahatma.

Trukai is a rice product packaging, distribution, sales and marketing company that is two-thirds owned by SunRice, with the remaining interest held by the people of Papua New Guinea (PNG) through the Pacific Balanced Fund.

The Hinode brand is very strong in medium-grain rice markets throughout the US, and is stocked in retail outlets including Walmart, WinCo Foods Stores and Kruger.