At least twice a year, the Sun Group produces and sells a calendar featuring a selection of Sunshine Girls.
Typically, the Girls who are selected for the calendar are chosen by the public online and by a mail-in vote.
The Sunshine Girl series has been criticized by some readers and media commentators for objectifying women.
[3] Critics have also condemned the series as degrading and inappropriate for a newspaper as a medium that purports to publish credible journalism.
On November 14, 1985, the Ontario Press Council upheld at least one reader complaint, saying the feature "portrays women as sex objects",[4] although there were no penalties attached to this ruling.