[2][3][4] Super-Pharm was founded by Murray Koffler with his two oldest children, Leon and Theo.

The pharmacy uses a similar logo, and has private-label brands (such as Life), as Shoppers Drug Mart in Canada, which was also founded by Koffler.

The first Super-Pharm pharmacy was opened in the Neve Amirim neighborhood of Herzliya, Israel in 1979.

[1] Theo Koffler, co-founder and VP, focused on the cosmetic marketing and strategic operational planning.

Since 1995, Super-Pharm have sold products under their private label Life, and LifeStyle, both of which Shoppers Drug Mart also sells.