[15] Tabitha and Napoleon D'umo served as the creative directors and choreographers for Lopez's half of the show,[14][16] which included approximately 130 dancers.

[19] Shakira then made a mid-performance costume change to reveal a fringed, feathered skirt that was previously hidden under a sarong.

[19] Her final costume was an entirely new ensemble consisting of a bomber jacket covered in gold sequin embroidery and gold-and-white Swarovski crystals on a matching gold sequin crop top, which she wore with matching high-waisted hot pants and Dundas-customized Adidas Superstar sneakers.

[20] Lopez's stylists were Rob Zangardi and Mariel Haenn, her makeup artist was Scott Barnes, and her hairstylist was Chris Appleton.

[21] Lopez's first outfit was a Swarovski crystal-and-gold-studded, biker-inspired black leather Medusa bodysuit paired with a pink satin ball gown skirt.

[20] Lopez later took off this outfit to reveal a custom-made body-hugging silver catsuit coated in crystals and tiny mirrored panels.

[26] In the final section of Shakira's set, she performed "Hips Don't Lie", during which she crowd surfed,[26] danced mapalé, and wagged her tongue in an Arabic tradition known as zaghrouta.

[26] After rising from a "skyscraper-turned-stripper pole",[28] she opened up her performance with a one second sample of Frankie Cutlass' classic Hip Hop song "Puerto Rico"[29] then "Jenny from the Block" then "Ain't It Funny (Murder Remix)", while backed by dancers.

[24] Following a performance of "Get Right", Lopez changed her costume for a "sparkling" catsuit and sang "Waiting for Tonight" while pole dancing;[26] her pole-dance routine included a "tabletop move with the dancers writhing underneath".

[24] She was then joined on stage by J Balvin, who performed "Que Calor" and "Mi Gente", which were mashed up with Lopez's songs "Booty", "El Anillo" and "Love Don't Cost a Thing" as she danced above.

[28] During this section of Lopez's set, she wore a feather cape depicting both the Puerto Rican and American flags[28] while children on the field appeared in "cage like structures",[25] which was interpreted as a statement on the U.S.-Mexico border crisis.

[8] David Bauder of the Associated Press wrote Lopez and Shakira "infused the Super Bowl halftime show with an exuberance and joy that celebrated their Latina heritage".

He also wrote, "Their breathless athleticism matched that of the football players waiting in the locker room" but called J Balvin's and Bad Bunny's guest appearances "superfluous".

[34] Greg Evans of Deadline Hollywood wrote, "In a high-energy mix of music, dance and sequins, Lopez and Shakira (and several teams worth of back-up dancers) delivered a spectacle-style show [that is] not without its statements".

[39] Jeff Miers of The Buffalo News wrote, "the Super Bowl halftime show has not really been about music, per se, in a long while.

The J-Lo/Shakira throwdown carried that tradition forward, emphasizing spectacle, bombast and flash over music—in this case, an only mildly Latin-flavored pop-dance hybrid".

[40] On Shakira's role in the show, Naomi Fry of The New Yorker wrote, "she looked and sounded great, moving fleetly between monster bangers".

She also wrote, "Lopez's voice isn't her strongest asset, and she spent minutes at a time dancing rather than singing, but her showmanship was unparalleled", calling the pace of her performance "furious.

"[41] In Vibe, Desire Thompson praised Shakira's "cultural homages" which were "the most prominent" during the show, referring to her inclusion of mapalé, champeta and zaghrouta.

Leah Barkoukis of Townhall.com commented; "If it was a mix of hypersexual entertainment with a bonus political statement you were looking for in Super Bowl LIV's halftime show, then 2020's big game didn't disappoint".

[47] Despite this criticism from some conservative outlets, some prominent Republicans from Florida, including political strategist and commentator Ana Navarro, Senators Marco Rubio and Rick Scott, and former governor Jeb Bush, praised the show.

[48][49][50] An investigation by Dallas-Fort Worth television station WFAA found viewers filed more than 1,300 complaints to the FCC over the content.

[51] Dee Snider of Twisted Sister accused the National Football League (NFL) of neglecting heavy metal and hard rock music.

[52] However, hard rock acts have made appearances in past Super Bowl halftime shows, such as The Who, Aerosmith, The Rolling Stones, Tom Petty, and Bruce Springsteen.

[53][54] In the United States, the Super Bowl LIV halftime show attracted 103 million viewers, an increase of 4% on the previous year.