Super Brand Mall (Chinese: 正大广场; pinyin: Zhèngdà Guǎngcháng) is a Shanghainese shopping center, developed by Shanghai Kingshill Limited, a subsidiary of the Charoen Pokphand Group of Thailand.

[1] The mall struggled when it opened owing to the consumer market still being in its infancy.

The second reason was that it was based in the Pudong district of Shanghai, where consumers generally spend much less compared to Nanjing Road and Huaihai Road, which are conventional business hubs.

[2] Between April and June 2022, the mall cut tenants' lease payments by more than ¥70 million (US$10852713) to preserve the occupancy rate that the COVID-19 pandemic had reduced.

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