WeMall, formerly iTrueMart, was an ecommerce platform headquartered in Bangkok, Thailand.

[1] The platform was owned by Ascend Group Co. Ltd., and primarily sells electronics, appliances, and personal care products.

iTrueMart was first launched in 2014 and initially operated in Thailand.

A Philippine subsidiary, iTrueMart Philippines, was launched on November 15, 2015; it initially served the Luzon region and later expanded to Visayas and Mindanao on April 23, 2016 before ultimately shutting down on September 9, 2016.

[3][4]The original Thailand platform remained in operation and was rebranded WeMall on July 6, 2016.