However, foreign sales were not secured, as potential buyers regarded the idea of long-life glassware as detrimental to their ability to sell replacements.
[citation needed] In the mid-1970s, attempts began in the GDR to make conventional thin-walled commercial glass stronger and more heat-resistant.
The Glass Structure Research Department,[1] founded in 1973 by the Central Institute for Organic Chemistry, investigated chemical strengthening by ion exchange.
[1] The glass brand resulting from the invention was called CEVERIT, composed of CE (chemical) + VER (solidified) + IT (usual ending for mineral substances).
[citation needed] The scientists and their team of assistants from the GDR Academy of Sciences (AdW) received an honor and a cash reward for their innovation.
At the suggestion of the West German sales representative Eberhard Pook, the name of the brand was changed to Superfest.
The total daily energy consumption of the system, which was designed for a throughput of up to 48,000 250 ml jars per day, was between 250 and 350 kWh.