The Superior Taste Award is an annual non-competitive prize open to any consumer food or drink product, subject to payment of an entry fee of Euro 750-1650.
[1] It is organised since 2005 by the International Taste Institute,[2] who specialised in the sensory evaluation and certification of consumer food and drink products.
The Superior Taste Award certification recognizes products of high gustatory quality.
[3] Products are blind tested by a panel of professional chefs and sommeliers who score the products out of 100, on each of the 5 International Hedonic Sensory Analysis criteria: first impression, vision, olfaction, taste, texture (food) or final sensation (drinks).
All consumer food and drink products from a wide range of categories are eligible to participate in the testing.