Supra was launched in 2006,[1] by Angel Cabada in partnership with professional skateboarders Jim Greco, Erik Ellington, Tom Penny, Chad Muska, and Dennis Martin.

[6] Supra Footwear was purchased by K-Swiss Global Brands, a subsidiary of E-Land Group, in June 2015.

[8] In 2018, Steve Harden, former executive leader with Adidas and Oakley, was recruited to relaunch and restructure the Global Supra and KR3W brands.

[citation needed] The brand has released signature model shoes from team riders, such as Muska, Ellington, Jim Greco, Tom Penny, and Stevie Williams.

A collaboration occurred between producer and DJ Steve Aoki and Supra for Muska's signature model shoe.