[5] At the age of 12 years, Williams and his group of friends met Jeff Pang, a skater who was with the Element brand at the time.
Williams filmed a full part that appeared in the 1999 Chocolate Tour video and released a signature model shoe with DC in 2000.
Golden and Williams worked with Reebok to design a complete product line, including DGK skate shoes and clothing—the collection was named "RBK-DGK".
[24] Williams was later asked to contribute to the design of the "Flipside" Air Jordan skate sneaker, produced by Nike, Inc.[25] Williams announced the establishment of the "Da Playground" indoor training facility in 2011—the facility is located in Atlanta, Georgia, US and its main purpose is to provide a location for the DGK team to skate.
[27][28] Williams explained the ethos of both himself and DGK in a 2013 interview with the European skateboard publication, Kingpin—the importance of fun, friendship, and community is highlighted:
[22] Williams is sponsored by DGK, Supra, G-Shock,[1] 9five Eyewear,[30] Gold,[31] Grizzly Griptape,[32] Venture,[33] Diamond Supply Co.,[34] Beats by Dre,[4] Bones Bearings, and Asphalt Yacht Club (AYC).
Williams was then asked to select a single top influence—"the most influential skateboarder of all time"—and he replied, "I will have to give it to Rodney Mullen ... out of a respect of what he's created.
[40] In a July 2013 interview with the Berrics website, DGK professional Keelan Dadd explained the influence of Williams upon his own skateboarding:
I was that little kid with baggy clothes and a little chain just doing what I wanted to do ... People would hit me up on him as I was going and then once I understood skateboarding more, I was like "damn, Stevie's tight as shit".
[3] Williams founded the clothing brand Asphalt Yacht Club (AYC) in 2013 and it was launched in July 2013 with a team that includes Stefan Janoski and Nyjah Huston.
[43][44] The DGK website explains, "Susan holds events to help the disadvantaged youth and young adults in the Los Angeles area.
DGK team members, Derrick Wilson, Dane Vaughn, Marcus McBride, Matty "Schmatty" Chaffin, and Lenny Rivas, assisted the foundation—"a resource for kids and teens in underserved communities providing guidance through action sports activities, supplying athletic equipment, mentoring and supervision—on January 22, 2013.
[48][49] On October 5, 2012, Williams' company, DGK, launched the "Free Fabes" campaign to raise legal fees for close friend and former professional skateboarder, Fabian Alomar.
A member of the now-defunct brand, Menace, Alomar was arrested and detained on a drug possession charge and faces a lengthy sentence due to California's "3-strike" legislation.
On February 23, 2021, X Games Premiered [57] "BEING STEVIE WILLIAMS" a Video Chronicle about his journey from the streets of Philadelphia to successful entrepreneur and icon.