Surf (known as Sunil in the Netherlands) is a British brand of laundry detergent manufactured and marketed around the world by Unilever, except in the United States, Canada and Puerto Rico, where it has been owned by Sun Products (now Henkel North American Consumer Goods) since 2008.

[1] The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers in the United Kingdom.

Surf was introduced in the United States in 1959 after Rinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.

[citation needed] Between 1994 and 2001, Birds of a Feather stars Pauline Quirke and Linda Robson appeared in a series of adverts which saw them in a variety of different scenarios.

In 1998, January Isaac played Lumen in their 'Wais' commercials series in the Philippines; other characters were Lola Obang (Nina Medina) and her son Lando (Nap Miranda) and their twins Ana and Maria (played by Charice and Charlotte Hermoso from 2004 to 2007).