Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada.

In September 2008, Vestar Capital Partners acquired the North American (United States, Canada, and Puerto Rico) laundry business of Unilever, which included the Snuggle, Wisk, All, Surf, and Sunlight brands.

[8] As of late 2009, the bear was voiced by Elena M. Schloss, a New York animation and commercial voice-over actress.

[9] In 2001, 150,000 Snuggle "Teeny Bean Bears" included with the sales of the product were recalled because the pom-pon of their nightcaps could detach and pose a choking hazard to babies.

[10] In 2002, 4 million stuffed bears distributed with Snuggle fabric softener were recalled when they were determined to create a choking hazard to babies, because the eyes and nose could come off easily.