Since 2014, Reid has been the lead presenter of the ITV Breakfast programme Good Morning Britain alongside Kate Garraway, Richard Madeley, Ed Balls and formerly Piers Morgan and Ben Shephard.

[7] Reid appeared as an actress while an adolescent, in a stage production of Agatha Christie's Spider's Web (1982) with Shirley Anne Field, and then alongside Peter Barkworth and Harriet Walter in The Price (1985) on Channel 4.

[12] As of the final episode of the first series on 21 November 2010, she resumed her weekend presenting duties on BBC Breakfast within 2 weeks.

On 16 May 2010, she stood in briefly for Andrew Marr for the Sunday newspaper review, when he arrived late for the programme after interviewing the new Prime Minister David Cameron.

Reid presented the main show for the first time on 10 March 2013 following Marr's extended absence after suffering a stroke in January 2013.

[citation needed] Reid had previously rejected claims of moving to ITV in December 2013, during her Strictly Come Dancing stint, saying she would "bleed BBC" if cut open.

[20][21] On 19 December 2014, Reid appeared on a special Text Santa episode of Tipping Point with fellow Good Morning Britain presenters.

[24] In July 2020, Reid appeared on Celebrity Gogglebox alongside barrister and TV judge Robert Rinder.

In March 2014, the Television and Radio Industries Club named Reid Newsreader of the Year at their annual awards, the week after it was announced she would join ITV.

[8] In 1998, just before she became a reporter for Breakfast News, she worked for three months in Sri Lanka as a voluntary media consultant for a charity which counsels victims of the civil war and operates orphanages and social development programmes.