The first Sussan store opened on Little Collins Street, Melbourne selling lingerie in 1939.

By 1968, their expansion continued with the purchase of Chic Salon from Woolworths, a 94-store lingerie chain operating in Queensland and New South Wales.

This acquisition, along with the 60 existing stores in the southern states and Western Australia, made Sussan a national operation.

Goldberg and Lipkies has a pre-existing business relationship with Besen through their "control of Australia's biggest listed textile company" Entrad Corporation.

[2] In 2003, Naomi Milgrom, the granddaughter of founders Fay and Sam Gandel took control of the group after buying out her parents and siblings.