Shorter than normal pocket matches, they are particularly popular with smokers and have long used the tagline "the smoker's match", although this has been replaced by the prefix "the original" on the current packaging.
[1] Swan Vestas matches are manufactured under the House of Swan brand, which is also responsible for making other smoking accessories such as cigarette papers, flints and filter tips.
These were superseded by later versions including 'Swan White Pine Vestas' from the Diamond Match Company.
They were finally christened 'Swan Vestas' in 1906 when Diamond merged with Bryant and May and the company enthusiastically promoted the Swan brand.
[citation needed] The brand is now owned by the Swedish Match company.