Swedish Consumers' Association

It is an independent, democratically anchored organisation that works through lobbying, opinion formation, and public education.

The Fair Finance Guide[3] is an international initiative to increase transparency in how sustainably banks invest.

It goes to a person, organization och company that has protected the interests of consumers in an inspiring and innovative way.

The winner receives 10 000 kronor, an antique blowtorch trophy, and a subscription to Råd & Rön – and of course, the honor.

A main reason was the EU, which opened up influence in various bodies for non-profit consumer organizations.