[citation needed] The paper faced another crisis in 1984 when the editors, professional journalist Jan Fränberg and his wife Vicky, decided to return to Sweden.

The loss of subscribers, coupled with escalating printing costs, sounded the death knell for hundreds of ethnic newspapers in North America.

They switched the name to Swedish Press/Nya svenska pressen, adopted a smart magazine format, and started producing the paper on a Macintosh computer.

New contributors included Mats Thölin with sports, Adele Heilborn with news from Sweden, and Roberta Larson with reports from the Swedish Canadian Rest Home.

[citation needed] Editor Anders Neumüller credited Canada’s multicultural policy and Vancouver’s Expo ’86 with generating enough advertising revenue to see Swedish Press through its critical first year.

[citation needed] Since then, Swedish Press has become an international resource, keeping readers informed in an interesting way about happenings in Canada, Sweden, and the United States, very little of which is included in the mainstream media.

History text adapted from Elinor Barr, “Swedes in Canada: Invisible Immigrants,” University Toronto Press 2015 with permission from the author.

[citation needed] At the end of 2012, Claes and Joan Fredriksson purchased Swedish Press from Anders and Hamida Neumüller who retired and moved back to Sweden after a successful run of the magazine for 27 years.