Customers can create their own soft-serve frozen yogurt with numerous flavors and toppings from which to choose.

"[8] Based in Scottsdale, Arizona at the time of its acquisition by MTY Food Group, the chain operated 332 locations in the United States and abroad, most of which are franchised.

[14] A April 24, 2013, article reported that Sweet Frog had 240 stores at the time of that writing, which would include corporate-owned, licensed, and franchised locations.

[18] Subsequent to the investment, James Patrick Galleher, the Managing Director at Boxwood Capital Partners became the Chief Executive Officer of sweetFrog Enterprises, LLC.

[22][23][24] In the Fall of 2018, sweetFrog was acquired [25] by a wholly owned subsidiary of Canada-based MTY Food Group Inc. of Montreal, Quebec.