Sweetheart, the name used on products, is inspired by picture of two children using straws to drink a milkshake from the same glass.
1961: Maryland Cup goes public, consolidating 32 companies controlled by Shapiro family members.
1983–1985: Fort Howard boosts capital spending in cup business, while cutting costs through layoffs.
1991: Sweetheart turns a profit on operations, but saddled by debt, net worth falls to −$95 million.
[3] 1992: Sweetheart introduces its Jazz disposable cups, which would become the company's top-grossing stock design as of 2002.