[6] "The trust strongly believed that a town centre university was vital for the successful economic and social regeneration of the central area.
Swindon Civic Trust canvassed the local population and identified various sites in the Town Centre where such a complex could be constructed.
[7] The trust campaigned for recognition of Swindon's landmarks and notable residences, these are commemorated elsewhere in the United Kingdom through English Heritage's Blue plaque scheme.
[8] Coate Water Country Park lies on the eastern outskirts of Swindon, it is a large nature reserve that also contains a pre-historic Stone Circle.
The Trust once again pointed out the potential for a Campus location in the Town Centre, stating that - "The town centre desperately needs the stimulus that a central campus would bring if it is to attract developers for its long overdue redevelopment"[9] The issue was further compounded when Coate Water was voted "Swindon's Favourite Place" by the local population,[10] in a competition organised by the trust.