[2] Their target audience was between 25–55 years and the station played popular artists from the 1950s to the present day that catered for their audience, including local artists with specialist music shows, which the area had been lacking, as well as a local news service.

Another RSL transmission was broadcast in June and July 2002, focusing more on local talent to present the station's programming.

Swindon FM broadcast at first on Saturdays and Sundays between 6am and 10pm before expanding to a full seven days-a-week service later in the year – an event marked by a weekend-long countdown of one hundred songs voted for by the public.

The launch of a DAB station (by now, run completely by volunteers) also marked a change in Swindon FM's target audience to 35-years and over, concentrating on the older range of the scale.

[4] At 2pm on Friday 12 May 2006, the station ceased transmission after running into difficulties with its premises, leaving Swindon FM homeless.