They may be defined as the disadvantages or expenses consumers feel they experience, along with the economic and psychological costs of switching from one alternative to another.
A barrier to switching is then formed as swapping internet services providers is a time consuming effort.
[5] Procedural switching barriers emerge from the buyer’s decision-making process and the execution of their decision.
Uncertainty costs refer to the perceived likelihood of acquiring a lesser performance and quality when switching.
[5] Post-switching behavioural and cognitive costs envision the time and effort needed to become familiar with a new service routine when switching occurs.
[8] As a group, entities face collective switching costs that surpass the sum of the individual costs, because unless a coordinated desertion takes place, any individual deserter finds themselves cut out of the collective use of the product / service and its benefits.