The channel was created to promote Turkmen national musical culture and to acquaint people with the latest developments in this field.

It also promotes aesthetic education and harmonious development of Turkmen youth.

In January 2009, the TV channel Turkmen Owazy began to broadcast via Russian satellite Yamal-201.

Kerwen Aýdogdyýew was appointed director of the channel on 22 December 2020.

[7] Unlike other channels, Türkmen Owazy de-emphasizes the president and his activities and concentrates more on viewer participation.