[1][2] It was founded in 2013 by Jeff Gaspin, former chairman of NBC Universal Television, and Jonathan Klein, former president of CNN US.
[4] In addition to Gaspin and Klein, the TAPP TV board included Sean Atkins, senior vice president and general manager, Digital, at Discovery Communications.
[6] In March 2014, Gaspin and Klein announced plans to launch a roster of channels on the TAPP platform in 2014.
[11] TAPP's founders had cited Glenn Beck's Blaze TV, which launched in 2012, as one inspiration for their business model.
[12] In December 2013, Chernin Entertainment announced it had taken a majority stake in Crunchyroll, which aggregates online anime videos offered on both a subscription and pay-per-view basis.