It debuted as a part of a feud between James Storm and Eric Young; they were involved in a storyline that revolved around drinking beer.

Like most professional wrestling championships, the title was won as a result of a scripted match or backstage segment.

[1] The storyline behind this title began on the October 25, 2007 episode of Impact!, where Storm defeated Young to advance in the 2007 Fight for the Right Tournament.

Afterwards, Young went to check on Ms. Jackie, thereby allowing Storm to gain the upper hand and win the match.

With Storm winning two contests to one, he earned the ability to determine their match at TNA's Against All Odds PPV event on February 10, 2008.

[9] On the February 28, 2008 episode of Impact!, a Ladder match for the World Beer Drinking Championship was held between Storm and Young.

[11] When the title was revealed at Genesis, Chris Sokol of the Canadian Online Explorer spoke of its design in his review of the event.