Early content included the television series and programs Rude Awakenings, Karaoke High, Fair Go, Agenda, Eating Media Lunch, Praise Be, Treasure Island, and Mai Time.

[4][5] In early March, a young teenager named Kyle Wadsworth was able to access the unreleased website and start downloading shows prior to its official release.

[citation needed] In February 2014, senior telco figure Jason Foden was appointed as TVNZ OnDemand's new general manager and was tasked with leading the expansion of the streaming platform's content.

TVNZ OnDemand reportedly experienced record growth over the past six months, a 90% increase on the previous year.

[2][3] On 7 October 2024, TVNZ proposed investing more in its TVNZ+ streaming service as part of restructuring measures to find NZ$30 million in cost savings.

[13] On 29 October, TVNZ proposed expanding the news content of TVNZ+ while abandoning plans to shut down 1News' website.