Einhorn proceeded to put together a Saturday afternoon TVS "game of the week" concept that often featured some of the major midwestern independent teams such as Marquette, DePaul, and Notre Dame.
TVS often used late night time slots for its nationally syndicated games which were played on the west coast.
In addition to these individual games, TVS was a pioneer in bringing college basketball to a national scope-first by their own efforts in the early 1970s, primarily with Dick Enberg and Rod Hundley (sometimes Enberg and Hundley would call a Pac-8 game on a Friday night, fly to the midwest for the TVS game of the week on Saturday afternoon, and then head back to the west coast to call a Pac-8 game on Saturday night), then in 1975, teaming with NBC Sports in a cooperative effort to regionalize NBC's coverage on Saturday afternoons (NBC/local talent, TVS production crews).
[4] This partnership lasted through 1983, though it was hampered in later years by NBC losing the rights to the NCAA Division I Men's College Basketball Tournament to CBS Sports in 1982.
[5] Altogether, Einhorn signed up 120 stations, many of whom were network affiliates that dropped or time-shifted their regular programming to show the game.
In the 1970s, TVS began producing entertainment programming, including Sinatra: The Main Event for ABC in 1974.
For many years, TVS produced sports and entertainment programming from Las Vegas including the Alan King Tennis Classic at Caesars Palace; Arm Wrestling at the Imperial Palace, Fun Moments in Sports at Bally's; Bowling from Sam's Town and the Showboat; The Ladies Pro Bowlers Tour (LPBT), and One Club Golf from the Desert Inn.