The first use of the name "Band" was during a broadcast of the carnival in 1995, and on the same occasion, it became the first Brazilian station to insert its logo on the corner of the screen, being the so-called "watermark".

During the administration of President Getúlio Vargas, João Saad managed to obtain the concession of a television channel in São Paulo in the 1950s.

In 1967, days after the opening, the first soap opera on the then TV Bandeirantes, Os Miseráveis, adapted by Walther Negrão and Chico de Assis, came on the air, with an innovation: chapters lasting 45 minutes.

The fire that occurred in the Morumbi studios led to a rush to rent the Cine Arlequim, on Avenida Brigadeiro Luís Antônio, in São Paulo, which was named Teatro Bandeirantes.

On the occasion, the Commander of the Second Army, General Canavarro Pereira, and Governor Abreu Sodréthey expressed the certainty that these incidents "are part of a terrorist plan" and called for the people's help to fight the extremists.

On August 12, 1974, the new Teatro Bandeirantes was inaugurated, in a great show that brought together Elis Regina, Chico Buarque, Maria Bethânia, Tim Maia and Rita Lee.

At that time, Rede Bandeirantes also aired Canal Livre, whose history was confused with the political opening that was taking place during the military dictatorship.

Initially presented by Roberto D'Ávila and directed by Fernando Barbosa Lima, it was seen as a way for the network to show a more critical journalism, a fact that still occurs today.

In 1981, the network hired Walter Clark Bueno as programming general director, who was one of those responsible for Rede Globo's success in the 1960s and 1970s.

Clark was a pioneer of Brazilian television when he created the concept of fixed programming schedules, and he came trying to repeat this success on the São Paulo station.

An innovative attempt was the program Variety 90 Minutos, presented at night by Paulo César Pereio and his then wife, actress Cissa Guimarães.

Between 1981 and 1984, actor Ewerton de Castro ran a talk show, where people signed up to participate in a memory game and distributed various prizes.

In August 1982, the telenovela Renunciation, based on the work of Chico Xavier, with Fúlvio Stefanini and Georgia Gomide, appeared.

On September 29, 1982, commemorating the fact of becoming the first television network in South America to broadcast via satellite, TV Bandeirantes changed the logo and visual programming, prepared by Cyro Del Nero, who came from the former Rede Tupi.

After Flávio moved to SBT, where he ended his career, the Bandeirantes' nights were handed over, among others, to J. Silvestre, with the Show sem Limite and the These Wonderful Women.

He always started the program talking, on a red telephone, with a fictional friend named Léo, using this device to comment on the facts of the day.

In the same year, Orival Pessini debuted on TV Fofão, with Hanna-Barbera cartoons, raffles, humorous paintings, musicals and other attractions.

Rede Bandeirantes also premiered the comedy show Praça Brasil, with Carlos Alberto de Nóbrega, Moacyr Franco, and the entire cast of the comedian.

[citation needed] Headed by the competition and success that Japanese series provided at the same time by Rede Manchete, TV Criança made its debut in 1990, replacing Circo da Alegria.

Presented by the artist Daniel Azulay and his group Turma do Lambe-Lambe, TV Criança started to show Hanna-Barbera's cartoons, and also a series of the genre: Goggle V (the same formula as Dengeki Sentai Changeman, a successful program in Manchete), Space Sheriff Sharivan (also known by some as Jaspion I) and Nebula Mask Machineman, all brought by Oro Movies.

In addition to the coverage of the 1992 Summer Olympics, held in Barcelona, Spain, the network was the first to broadcast the NBA, CART and the Italian and Spanish football championships for the first time on free-to-air TV, which earned it the nickname of "The sports channel".

[15] On December 31, 1996, the Torre TV Bandeirantes in São Paulo was opened, and it gained widespread popularity for being the tallest television tower in Latin America.

[16] From March to June of the same year, Memória Band was aired, a rerun program in celebration of the network's 30th anniversary, and which was presented by the then newcomer Fabiana Scaranzi.

The third season of production and exhibition of television drama was in the second half of the 1990s, a time of titles such as A Idade da Loba, O Campeão and Serras Azuis, as well as a new version of Meu Pé de Laranja Lima.

At the end of the year, the network airs the special series Contos de Natal, receiving much critical acclaim.

[18] In 1999, the Band broadcast the parades of the Grupo Especial e de Acesso of the Rio Carnival, replacing Rede Manchete, which was plunged into a serious financial crisis that would culminate in its bankruptcy in the same year.

[21][22] In the same year, the station announced a partnership with the Government of the State of São Paulo to insert advertising relating to public transport in the capital.

By the end of 1999, Márcia Peltier was chosen by Bandeirantes to anchor the broadcast that the network did in the new year, live from Copacabana Beach in Rio de Janeiro.

[citation needed] On January 14, 2000, with the transmission of the FIFA Club World Cup final, direct from Maracanã Stadium, between Vasco and Corinthians, the station achieved the highest audience in its history to date: 53 points, taking the absolute leadership from IBOPE.

[23] On September 28, 2001, after staying for 15 years hosting the show Flash, Amaury Jr. announces in a press release his departure from Rede Bandeirantes.