TV Itacolomi was a commercial television station licensed to Belo Horizonte, the capital of the state of Minas Gerais, and owned by Diários Associados.
It was the third station to be set up by Assis Chateaubriand to sign on, the seventh in Brazil overall and the first outside of the Rio-São Paulo axis.
This was followed by a blessing by the metropolitan archbishop of Belo Horizonte, D. Antônio dos Santos Cabral.
Speeches were then made by Assis Chateaubriand, superintendent Victor Purri, director of Diários Associados in the state, Newton Paiva Ferreira and president Juscelino Kubitschek.
[2] The station was responsible for the production of the OTI Festival 1973, on behalf of Rede Tupi, which was historical for Brazil as it was one of the first times a transmission of color was made for many regions.