Five months later, surprised by the success of the magazine, the publishing house changed the publication frequency to biweekly and started it on 1 February 1991 with a circulation of 1.2 million copies, initially at a "trial price" of 90 Pfennig.

Thus TV Spielfilm was the first successful new introduction in this magazine segment since 1983 (Auf einen Blick, die zwei, Bildwoche).

[2] They then tried to establish a new type of magazine by switching to a biweekly publication method, which eventually succeeded.

[3] Since the concept of the sheet-makers worked ("Sprengmeister der etablierten Ordnung"[4]) and the success could no longer be overlooked, Bauer Verlag reacted and released its own feature film title TV Movie in December 1991, which copied the concept of TV Spielfilm and thus triggered a charge of plagiarism.

[5] The evaluation of feature films by symbols ("high", "cross" and "deep thumbs"), which was carried out for the first time in TV Spielfilm, has been adopted by almost all TV guides in a modified form (stars, points) over the course of time; even in free supplements, ratings now appear in some cases.

After a free registration the user can adapt this offer by selecting his own favourite stations and dividing them into groups of five.

[6] The service can optionally be used completely free of charge with access to 50 TV channels, but in SD quality and with advertising.

The access to more than 70 TV channels in HD quality and without advertising cost 9,99 Euro per month.