Tanin (Thai: ธานินทร์)[2] was a leading consumer electric device company (emphasized on products such as televisions, fans, rice cookers, radios, etc.)
However, with entrepreneurial thinking and determination of Mr. Udom Wittayasirinun, Tanin became a giant radio manufacturer.
Tanin experienced success and expanded the company in 1962 making its radio a recognized product.
During the 1980s, Tanin was one of the top players in the electric appliance industry in Thailand with estimated net sales of $33,000,000.
These countries were the top exporters in Asia thereby negatively impacting the ability of Tanin to be competitive.