Tappytoon is a South Korean digital webtoon platform that was developed and is operated by Contents First Inc., a venture-backed media and entertainment company founded in 2013.
[2] The platform also hosts comics that tie into other media like K-dramas, K-pop, and games.
[3] Its Tappytoon Studio imprint, which allows creators to publish original works, began July 2021.
"[4] As of December 2022[update], 78.6% of Tappytoon's readers were from the United States,[1][5] and the most popular genres of content with Americans were romance (at 57%), boys' love (at 17%), action (at 12%), and "other" (at 14%).
[4][5] In interviews with co-founders Ernest Woo and Sun Bang, Tappytoon felt that female readers were overlooked by American superheroes and comics, and so made a conscious effort to attract that demographic to their platform via quality, female-centered stories whose main leads "are out to take charge of their life and love, protect someone, and right some wrong, whether personal or a more significant issue....Empowerment, inspiration, catharsis, and even humor, it's all there, and it resonates with our female readers.