(1855–1929), an English-born storeman based in Numurkah, Victoria, established a business selling a herbal soft drink described as a "non-alcoholic beer" [1] made without yeast, known as "Taraxale".

In the 1950s Tarax won an Australian Institute of Food Science and Technology Award for its co-production of a flame spin sterilizer.

[3] Their mascot Tommy Tarax was a character who appeared on bottle tops and advertising displays, and on TV as a puppet with ventriloquist Ron Blaskett.

Producing a wide range of flavours including lemonade, orange, lime ("Limelite"), kola, lemon, pineapple, raspberry ("Crimson"), root beer, bitter lemon, "Solo", and "Panda", and the American "Dixi-Cola",[3] Tarax was at its peak in the 1960s and was one of the top-selling soft drink brands in Victoria.

While Tarax's popularity has waned since the 1970s, it has still remained on the market, albeit with far lower prominence, relegated primarily to supermarket shelves.