[2][3] The anodised bronze and aluminum cladding of the building made it a departure from the "brutalist" concrete designs more usually produced by Gordon.

[4] Charles McKean, the architecture correspondent for The Times, praised Target House, then known just as 66 St James's Street, for its boldness and panache but doubted the medieval credentials of the building claimed by the designers.

[5] McKean argued that the reference to the medieval was a red-herring and the building was in fact more notable for its modernity and affinity with the "space programme".

He speculated that the chopped-off towers at roof-line, that made the spectator say "ouch" and were the least successful part of the design in his opinion, were really the result of planning regulations that restricted the height of new buildings in the area.

[7] In February 2013, a successful planning application was made to Westminster Council to allow a change of use of the first to fourth floors from B1 (offices) to C3 (residential) use.