Vernon Lance Tarrance, Jr. is a Republican American pollster and political strategist who has conducted public opinion studies for national corporations, foundations, elected leaders of the U.S. Senate, U.S. House of Representatives and state governments.
Tarrance had previously been involved in the U.S. presidential campaigns of Barry Goldwater, Richard Nixon, Ronald Reagan, John Connally, Jack Kemp, and George H. W. Bush.
Tarrance & Associates conducted hundreds of public opinion studies for national corporations, foundations, elected leaders of the U.S. Senate, U.S. House of Representatives and state governments.
His acknowledged professional pursuits have included a research model built on split ticket voting, a systems approach to populist-conservatism, and studies of emerging Hispanic and internet voters.
In addition to his recreational experiences hiking, climbing, and sailing around the world, Tarrance has also spent time in the Galapagos, Marrakesh, Kyoto, Machu Picchu, Auckland, Istanbul, Chongqing, Cairo, Tikal, and the Great Barrier Reef.