When Baur and Morris sold to Ward, the terms of the sale prohibited them from opening another bakery within 100 miles of Pittsburgh, so the partners looked instead to Philadelphia.

But World War II changed all that as the company sent thousands of cakes and pies overseas to soldiers in both the European and Pacific/Asian theaters, vastly expanding its market.

[4] Over the years, Tastykake expanded its distribution through many modes of transportation including trucks, electric cars, rails and ships, selling its products in Western Pennsylvania, Virginia and New York.

[5] The Tastykake brand identity expanded further and sales doubled in the late 1950s and early 1960s when the company installed state-of-the-art machinery that cut the baking cycle from twelve hours to forty-five minutes.

[7] Led by Reverend Leon Sullivan, the group believed it was important that the public be conditioned to seeing African Americans doing more than menial jobs in the community.

[7] Since Tastykake had failed to respond to their entreaties, the ministers declared that they intended to stop buying the company's snack foods and they hoped their congregants would join them.

[7] Tastykake was known for hiring a large number of black workers, even though it restricted them to certain production departments and was rumored to require them to use segregated restroom and locker facilities.

[7] With hand made signs in windows declaring the refusal to sell the products, Leon Sullivan and the ministers were successful in unifying the black communities.

[7] In 1927 Tastykake introduced its Butterscotch Krimpet and soon thereafter a line of individually wrapped fruit and cream pies, all of which were bundled in wax-paper, a tradition that lasted into the 1960s.

[4] Tandy-takes,[8][9] first on the market in 1931, later became Kandy Kakes, the most popular cakes in the company's history, with nearly half a million baked and packaged each day.

[4] Despite being a predominantly regional product, the company obtained ingredients from around the world, including sugarcane and cocoa from Africa's Ivory Coast, vanilla from Madagascar, cinnamon from Indonesia, nutmeg from the East and West Indies, and banana puree from Ecuador.

[14] On April 11, 2011, media reports indicated Tastykake's leadership agreed to sell the company to Flowers Foods, of Thomasville, Georgia, for $34 million in cash, or about $4 per share.

)[15] The sale to Flowers Foods was good news to Pennsylvania taxpayers, because Tastykake borrowed approximately $80 million to fund its new location in South Philadelphia, about half of which was from state lending programs.

Legendary Flyers broadcaster and Hall of Famer Gene Hart's signature goal call went: "He shoots, he scores, for a case of Tastykake!