It took place in London, United Kingdom, following the country's first victory at the 1967 contest with the song "Puppet on a String" by Sandie Shaw.

The Royal Albert Hall is known for hosting the world's leading artists from several performance genres, sports, award ceremonies, the annual summer Proms concerts and other events since its opening in 1871, and has become one of the United Kingdom's most treasured and distinctive buildings.

In just two weeks, she had to rush back to Spain, learn the song, record it in several languages, travel to Paris to get a dress and go to London for rehearsals.

[2][3] The Norwegian national selection, Melodi Grand Prix, ended with Kirsti Sparboe and Odd Børre winning with the song "Jeg har aldri vært så glad i noen som deg".

Prior to the contest, the bookmakers were sure of another British victory, as the English singer Cliff Richard, who was already dominating the music charts at that time, was hotly tipped as the favourite to win, but in the end he lost out to Spain's song by a margin of just one point.

Broadcasters were able to send commentators to provide coverage of the contest in their own native language and to relay information about the artists and songs to their television viewers.

[13] In addition to the participating countries, the contest was also reportedly broadcast in Tunisia, and in Bulgaria, Czechoslovakia, East Germany, Hungary, Poland, Romania and the Soviet Union via Intervision, with an estimated global audience of between 150 to 200 million.