Tayto (Republic of Ireland)

Tayto was founded in 1954 in Dublin by a local man known as Joe 'Spud' Murphy, who is credited with having invented the world's first flavoured crisp.

The company came to be owned by Cantrell and Cochrane (C. & C), and was based in Coolock, Dublin, until that factory was closed in September 2005, with production outsourced to Ray Coyle's Largo Foods.

[19] Tayto was fined during the campaign for littering, due to its fake election posters being posted in public places.

Tayto indicated that a percentage of the cover price would go to Irish charity Aware, which assists people affected by depression, bipolar disorder and related mood conditions.

[24] In 2006, Tayto tried to compel Irish band Toasted Heretic to destroy all copies of their album Now in New Nostalgia Flavour, which featured an image based on the trademarked "Mr Tayto" icon,[25] although the image had been used since 1988 on Toasted Heretic's cassette album Songs for Swinging Celibates.

Furthermore, Tayto had a number of popular advertisements featuring the tagline "They Ate The Wonder Of The World" in 1993 and the company also sponsored a GAA football match in 2005.