Ownership changed again in 1996 when Independent Newspapers PC from Dublin acquired a controlling interest in Wilson and Horton.

The Times became more successful from the early 1950s, with its progress linked with the Bay of Plenty's rapid growth since Mt Maunganui became an export port.

On 4 March 2013, the weekday Bay Of Plenty Times changed from broadsheet to tabloid format and from afternoon to morning delivery.

[3] After a long period of decline, owner Stuff announced in 2024 that major staff cuts would be made to the Times alongside other regional newspapers.

The Bay of Plenty Times also publishes the following newspapers: The Coastal News is delivered free every Thursday to Whangamatā, Whiritoa, Onemana, Pauanui, Tairua and up the eastern seaboard to Whitianga.