TeachAids

TeachAids (pronounced /ˌtiːtʃˈeɪdz/) is a nonprofit social enterprise that develops global health education technology products for HIV/AIDS, concussions, and COVID-19, based on an approach invented through research at Stanford University.

[7] Their HIV products are animated, interactive software tutorials, developed for individual cultures and languages, and incorporating the voices of celebrities from each region.

[17] Key advisors included professors Shelley Goldman (Learning Sciences), Martin Carnoy (Comparative Education), Cheryl Koopman (Psychiatry), Randall Stafford (Epidemiology), and Clifford Nass (Communication).

One major finding was that 2D cartoon figures were the optimal balance between comfort and clarity in terms of visual representation for sex-related topics.

[7][18] On that basis, animated storyboards were created which emphasized the biological aspects of HIV transmission and used cultural euphemisms to overcome social stigma.

Additional experts contributed to the design and evaluation of the materials, including Stanford professors David Katzenstein (Infectious Disease), Douglas Owens (Medicine), and Roy Pea (Learning Sciences).

[21] TeachAids was spun out of Stanford in 2009 as an independent 501(c)(3) organization, co-founded by Piya Sorcar, Clifford Nass, Shuman Ghosemajumder, and Ashwini Doshi.

[29] The creation of TeachAids has been cited as an important innovation in achieving the United Nations Millennium Development Goal for combating the spread of HIV/AIDS.

Former President of Botswana , Festus Mogae (right), a TeachAids advisor, helped bring the tutorials to Botswana.
TeachAIDS character of Amitabh Bachchan (left); Bachchan in 2013 TeachAids recording session (right)
Suriya at a TeachAIDS campaign
Actress Anushka Shetty in 2013 TeachAIDS recording session
Screenshot from the TeachAIDS software